Category Archives: Marketing

How to be a successful freelancer?

As a freelancer, you can view the world as a series of opportunities. On the plus side is a lot of freedom to plan your day but it also requires discipline. You are your own boss and you need to … Continue reading

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Do You Have ‘Marketing Myopia’?

In 1960, a game-changing article appeared in Harvard Business Review entitled ‘Marketing Myopia’. More than half-a-century later, what the author Theodore Levitt said is as relevant as ever. He called, very simply, for marketing people to see their businesses through … Continue reading

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